hi! i'm kelley.
hi! i'm kelley.

i design experiences for
and the

planet.

people

building a more sustainable world

one person, one behavior, one system at a time.

about me

about me

I'm a product designer with 4 years of experience and a background in Account Management at Amazon.

I'm driven by a simple question: how do we get people to act? With a foundation in behavioral psychology, customer research, and gamification, I design fun experiences that move people toward better habits and real-world impact.

resume

resume

kelley yu

kelley yu

kelley yu

I specialize in turning complex problems into simple, approachable designs, from leading research to producing working prototypes. I approach design holistically –bridging business strategy and human insight to create thoughtful, beautiful experiences.

Master of Design

UW Master of Human-Computer Interaction and Design

2025 - Present

UX Designer

Axle Mobility

2025

Product Designer

Playbook M&A

2024-2025

UX Designer

Recoolit

2023

Account Manager

Amazon

2020-2021

Master of Design

UW Master of Human-Computer Interaction and Design

2025 - Present

UX Designer

Axle Mobility

2025

Product Designer

Playbook M&A

2024-2025

UX Designer

Recoolit

2023

Account Manager

Amazon

2020-2021