hi! i'm kelley.
hi! i'm kelley.

I design experiences for one
one behavior, one system at a time.

behavior,

system

person,

about me

about me

I'm a product designer with 4 years of experience, driven by a simple question:
how do we get people to act?

With a foundation in behavioral psychology, customer research, and account management at Amazon, I design fun experiences that move people toward better habits and real-world impact.

resume

resume

kelley yu

kelley yu

kelley yu

I specialize in turning complex problems into simple, approachable designs, from leading research to producing working prototypes. I approach design holistically –bridging business strategy and human insight to create thoughtful, beautiful experiences.

Master of Design

UW Master of Human-Computer Interaction and Design

2025 - Present

UX Designer

Axle Mobility

2025

Product Designer

Playbook M&A

2024-2025

UX Designer

Recoolit

2023

Account Manager

Amazon

2020-2021

Master of Design

UW Master of Human-Computer Interaction and Design

2025 - Present

UX Designer

Axle Mobility

2025

Product Designer

Playbook M&A

2024-2025

UX Designer

Recoolit

2023

Account Manager

Amazon

2020-2021